Introduction
We are going to give you 5 ways to get positive feedback about your business.
Businesses thrive when their customers love what they have bought. When customers have a great experience, they tell their friends, who in turn become new buyers.
When customers don't feel you have delivered on your promises, they either don't buy from you again or they actively discourage others from buying from you as well. Receiving negative feedback is an unfortunate fact of life for any business owner, but getting positive feedback is something that can be engineered, it doesn't happen by accident.
Fortunately, there are ways to get positive feedback about your service or product that will make your customers feel good about their experience and want to come back again and again. Here are five easy ways to get positive feedback about your service or product:
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5 ways to get positive feedback about your business
Keep your promises
If you accept money from a customer, it is your obligation to deliver what you promised. How can you promise more than just your product or service? You can promise a specific delivery date, a specific response time or a specific resolution to a problem.
If you do not deliver on your promises, you will receive negative feedback about your service or product, whether or not customers leave you a review.
The best way to avoid negative reviews is to deliver on your promises. If you can't, apologise to your customer, let them know that you are prioritising their needs and will do your best to make it right. If you can't correct it, you may lose that customer altogether. If they are not a customer, they might express their frustration to others in their social media.
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5 ways to get positive feedback about your business
Respond to comments constructively
As a business owner, you will receive feedback about your product or service via email, social media and even directly on your website. This can be both good and bad.
How do we know what is good and what is bad?
A good way to think about this is to imagine yourself as the customer who is trying to communicate with you.
If you are satisfied with their feedback and want to leave a positive opinion about your product or service, then you can feel confident to leave a good review.
If you don't want to do that, then you have to respond to the comment in a constructive way.
How to respond?
You can respond directly to the customer, you can post a message on your website apologising for the situation and promising to resolve it, or you can contact an online review site and ask them to remove the review.
Remember that you can only get the review removed if you can prove that the comment is misleading or untrue.
Site owners do not want to remove reviews just because you want them removed.
Let's work together
Be transparent, think of your readers
Customers like to know that they are getting a real person behind the product or service, even if it's just an email address. When responding to a review, think about your readers and what they would like to know.
If you have a website or an email address, people can get an idea of who you are and where you come from.
If you don't want to put your name, you can let your customers know that you stand behind the product or service. You can sign your emails with something like "John from XYZ company".
This will let your customers know that you are behind the action and that it is real.
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5 ways to get positive feedback about your business
Offer your services or products when you respond to a review.
If you have a product or service you want to promote with a positive review, find a way to include it in your response. Let's say you're responding to a one-star review on Amazon.
You could start by apologising for the customer's experience and then say that you are offering a free consultation.
You can leave your email or phone number at the end of the review. This way, you will respond to the review in a positive way and promote your services at the same time.
If you have something you would like to promote, think about how you can include it in your response. You may have to think several times before you find the right way to include it. That's OK.
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5 ways to get positive feedback about your business
Leave a contact form, an email or a phone number
If you receive an unfair review, do not respond to the review directly. Instead, leave a contact form, email or phone number at the end of the review so that you can discuss the situation directly with the person who left the review.
You may be able to resolve the situation without having the review removed. If not, you still have a way to respond to the review without making it disappear.
You can also leave your contact information in your website. This way, if someone wants to contact you about a product or service, they can do so without leaving a review.
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5 ways to get positive feedback about your business
Conclusion
When it comes to getting positive feedback about your service or product, you can't just sit back and wait for it to happen.
You have to manage by keeping your promises, responding to comments constructively, being transparent, thinking about your readers and leaving your contact information.
These five simple ways to get positive feedback about your service or product will help you be proactive in getting the reviews your business deserves.