How many times we have made us the same question. I have a blog on my website? Definitely Yes. Many are the benefits of having a blog on a web. And above all, because we generate dynamic content on our website, what Google has in mind for the positioning.
To have it more clear we are going to explain below some of the benefits of having a blog.
It helps to manage and increase the traffic to your website thanks to the blog.
Think of how many pages there are in your website. Probably not be many. And think about the frequency with which updates these pages. Probably not so often, for instance, with what frequency can actually update their section of? About us?, practically never.
Therefore one of the benefits of having a blog is that it helps drive traffic to your web. With what you earn in positioning.
It helps that you know your business in social networks
Blogs also help to be known through social networks. Whenever he writes a publication on a blog, you are creating content that people can share on social networks: Twitter, Facebook, etc. What helps to expose your business to a new audience that perhaps still do not know him.
It helps to turn your web traffic into prospects
Now that you have traffic on your web site through your blog, you have the opportunity to convert that traffic into leads.
Each publication on a blog is a new opportunity to generate new potential customers. The way this works is really simple: simply add an element called call to action to lead the user to each publication's blog.
We explain it in more detail: A user arrives at your website. The user sees the call to action for an offer. You click on the call to action and access to the destination page, that contains a form for you to complete your information. The user fills in the form, send information and receive the offer.
If one scrolls down in a publication of a blog, you will see a call to action button. In fact, the 99.9%, not to say the 100% publications of a blog have buttons of call to action. This is how that traffic from a blog becomes potential customers.
It helps to establish you as an authority in your industry (Vertical SEO)
Best business blogs answers common questions that your potential customers and clients. If you create constantly content useful for your target customer, It will help establish you as an authority in the eyes of users. Established as an authority in your industry is something quite powerful.
If potential customers find answers to their questions through publications of blog written by your company, It is much more likely to come into the selling process relying on what you have to say because it helped them, even before the estuvisera interested in buying something from your business.
Therefore, write publications that resolve doubts about its products or services. It will generate confidence in users who will see you as an expert. So you can increase your sales.
After seeing some of the many benefits of having a blog, We invite you to see us how to develop them and to resolve any doubts that may have.