Surely has heard of this concept, either it has read somewhere, It is the first time that he knows something about them. Here we will explain what are and why they are important for the SEO of your website.
What the rich snippets or? rich snippets?
A fragment is a result that Google displays to the user in the search results.
Most of the time, When we make a search, the results are shown with a title and a description in text format. Google shows the title in blue, Green web address and a brief description.
But in other cases, Add to this search result, for instance, an image, the qualification, or other additional data. Pus well, This is a rich snippet result. It contains much more information than the normal fragment. That's why what we call it rich snippet.
Why are they important for SEO?
They are important because rich fragments stand out from other fragments in search results. They are much better and the user will have more information instantly, simply eyeballing him. It will also provide more information on results.
In addition, rich snippets are fragments that have a higher click rate. Apparently, like people clicking on results with rich snippets. If you increase the rate of a fragment, you will get more traffic in this search result. And not because its position has changed, but simply because more people click your result. In the long run, rich snippets will also have an effect on its position. As more people click your result, Google will notice that people prefer your page above others. Therefore, improve their position in the long term.
How are obtained the rich snippets?
Google can display rich snippets if structured data is added to your web page. The structured information is a code with a specific and written format in such a way that search engines understand it. Like this, search engines read the code and use it to create rich snippets.
Therefore, We know the importance that it has in that your web page displays the results of search with enriched fragments. Your click rate will increase and will protrude from the rest of search results.
At Aulatina we are aware of the necessary implementation of this concept to improve the results of search on your website. Contact us to create you needed rich snippets for your website.