The power of dynamic marketing is huge, and to some extent, It is something it is not used much in the domestic market.
Dynamic marketing is essentially to adapt the content of its advertising to suit a specific set of criteria. And in this way, show a wide range of content aimed at a user based on their history of navigation, location, time of the day and much more. You can customize the text content, images, the URLs of clicks and more, for that change according to the criteria you have chosen.
Creation and configuration of a dynamic marketing costs are higher than a standard marketing. But, If used correctly, the value that is returned will exceed the cost equivalent of creating several standard marketing campaigns.
There are several types of marketing tools dynamic you can use. They can be used alone or together to create targeted ads and increase interactions with them.
Dynamic marketing – Remarketing
Insurance which basically all know ads of remarketing that exist in this moment. You know, those ads that look like that we follow while we browse over Internet. The remarketing is a type of dynamic advertisement through which, When a user navigates through a product or a page of a web site, show ads related to that product or service after sailing out of the site.
The remarketing is ideal to ensure that your ads show people that they are more likely to continue with an interaction or purchase and can be a very powerful reach customers tool.
Basic dynamic marketing
This is the most basic solution for advertisers who want to update the content of a banner on the fly. Let's say that you have a standard banner with text, a picture and a call to action.
Using a basic dynamic feed configuration double click, our client can update this content on the fly. Changing the content of an online banner so that it adapts to a current campaign. The content can be managed by the client, eliminating time and costs. This time and cost is derived by the company carrying out the campaign.
With this you can set the visibility or the order of the posted, set the size and position, the colors and even auto-hide content on certain days of the week.
They are an excellent way for small companies get the maximum value from a digital campaign. A set of banners and also update them visually to make them look completely different banners can be upgraded without limits.
Advanced dynamic marketing
Basic dynamic campaigns can be updated by a client. But the same content which is displayed in all the views of the ad. Advanced dynamic marketing goes beyond. Since viewers in the same campaign may show a completely different content based on a set of criteria. And is it best used along with remarketing data described above.
Some criteria can be customized to suit the content of an advertisement. For example the geographic orientation for multiple geographic locations (City, Zip code, region) and scheduling of advertising with start and completion dates.
Perform a careful planning and always looking towards the future. So it can get really much more on their campaigns than you might think.