Neuroscience and design
Get that neuroscience work for you by choosing colors, sources and images to attract your potential customers.
Your brain has a huge wiring that practically devours all the visual information received. In fact, neurons that process visual information constitute the 30% cerebral cortex, in comparison with the 8% that processes the sense of touch and the 3% dedicated to classify auditory signals.
You can not control the resources that your brain uses to process what you see, is more, not even matter whether or not you are interested in the image that you are browsing. Your brain is constantly working to make sense of Visual messages it receives. Once that work, the frontal lobe is responsible for this. Your superior mental functions come into action and your brain starts to make judgments about what you have just seen.
Translate all this neuroscience to the business world and you will realize that your customers and potential customers are also judging the appearance of your personal brand. Ideally, your identity should accomplish three things: accurately represent your message, transmitting quality and encourage consumers to take the desired action.
The combination of neuroscience and design will help you improve your brand.
Where to begin?
Do you for example the following questions: What reaction want to trigger in people who come in contact with my brand? Should you follow me on the social aspect? Do contact me to learn about the professional services I offer? Download a whitepaper? Do you subscribe to my email list?
While everyone may be targets to achieve, one must first stay with the most important. You must decide which has more priority, and let each next choice will guide the development of your brand.
As you can see neuroscience and design they go together hand.
How can visual signals traducirce to the texts?
The colors and fonts. These elements should give a correct impression of your brand and strengthen your desired action. It is not necessary to go back to the color wheel and start from scratch. Most likely, It is that you know which colors do you like. If you are not familiar with the basics of the psychology of color, It is good to do a preliminary investigation, You can also read an article related about the colours here: www.aulatina.com/diseno-de-logotipos/
On the text: for titles using a type of font that is "cleared" and protruding from the rest and to the body of the text uses a type of regular font. It is very common to use a sans serif font (without the letters end up in strokes) for headers. Spartan League or Open Sans are some solid options. The Serif fuestes tend to be more legible in longer passages because they possess a more natural fit.
Impact may actually cause the colors and fonts?
Color options and and types of source should do much more to do to Excel in a static page. You may also try it in dynamic applications.
If you want people to think you're dogmatic, Choose a font in bold and capital letters for your headlines. If want comments fun or amenity, It uses Orange and yellow as part of your brand design – that convey humor and communication alive. If you want people to follow you in the social, you have to be nice, keep away from sources with rough edges, since they have the quality to be able to be seen as unpleasant.
How to can you submit an image with cohesion?
Once armed with your palette of colors and already chosen fonts, You can show an aspect of cohesion through your advertising materials and presence online, I mean, your web site, social profiles, banners, organic content and any other digital ad. And to take it to the offline framework, use in printed materials and campaigns, and of course, don't forget to also apply it in your work space.
It is a fact that your own appearance is the most representative element of your personal brand. You normally choose intuitively, and perhaps subconsciously how you present your brand. But did you know that you can prove how people perceive what you have prepared? Try for example try digiltamente your Linkedin profile picture, to improve you the brightness and contrast and then observed whether raised or lowered the invitations that you do.
The way in which you present your personal brand will make a measurable difference. It can help you, or you can refuse you. Therefore, build a good brand identity, You probably do have a positive impact on the achievement of your goals.
Neuroscience and design go hand in hand.