Web page: How to avoid common mistakes in development.
A website for a business is no longer a luxury but a necessity. Just because you have made an investment in a website doesn't mean to be effective for its customers. And, on the other hand that can help improve your sales. There can be numerous reasons why your website may not be as effective as you want. Therefore, here we will see some of the reasons and how to solve them.
Your website is not responsive (Adapted to mobiles and tablets)
This is no surprise, But, for the first time, the use of mobile phones and tablets has exceeded the use of the desktop computer. As the mobile revolution continues to grow around the world, this trend towards mobile devices is growing. Internet consumption is far outweighing the consumption of desktops and laptops. This means that your company's website needs to be optimized for mobile users.
Unfortunately, there are still many websites that don't support mobile. And it can lead to sanctions from major search engines like Google, decrease conversion rates and offer your customers a bad experience in browsing your website.
Contains too many technicalities
It is understood that you are an expert in your field and want to demonstrate your knowledge. But unless you're talking directly to fellow experts in your industry, your average customer won't understand the technical language they use to describe their business through their website.
So avoid using many technicalities and use simple, direct language that your customers can easily understand.
Lack of content
Suppose your client has a problem. And they're turning to their website to help you solve that problem. That's why it would be wise for your website to contain new and valuable content that answers real-life questions.
Therefore, Starting a blog with current and dynamic content will help boost your SEO and your company's marketing.
Don't hide essential information
Your prospects, in addition to searching for information on their website, they will want to contact you by other means, therefore this information should always be visible and easily accessible.
You'd be surprised how many companies still don't have this information on their websites, or they're not very visible. Failure to display this information will be reluctant to mistrust a potential client. You may think your company is fake, either, they're not professionals.
So include contact information in a visible place, specify at least one phone number and email address. There's really no excuse to forget this information, because they are easy to integrate into your website.
Charge too slowly
Customers expect a website to load quickly. In fact, the 47% consumers expect a website to load on just 2 seconds or less. According to the latest statistics, the 79% buyers who don't enjoy a good loading speed of a website are less likely to return to that site again, nor buy in case it was a virtual store.
An outdated website
Web pages that are maintained and have a current design create trust and credibility. That doesn't mean you need to update your site every month. If it's been years since you had a major review of your website design, it's time to switch to something more contemporary. The last thing you want is to have a site that looks like a late-page of the 90.
An annoying and messy website
Believe it or not, there are still companies that insist on having websites that contain music. Worse still, these sites are also full of banner ads, bright colors and eye-catching text. These sites are just annoying.
Keep in mind that a large part of your visitors are also browsing your website on mobile devices. This means that your website must be clean and organized. Keep information to a minimum. Use subtitles, bullet lists and graphic elements so visitors can digest this information in smaller formats. And above all it squeezes the contents well. Make access clear and easy, for instance, to the sections who we are, services, contact, etc. Prevent the user from having to visit various sections of their website before finding what they need.
Check out their website
Unless you rely on a third-party payment gateway or a shopping cart, it is your responsibility to check frequently that everything is working properly. You will not be able to make a sale or receive a payment if your cart or payment processor is interrupted.
A company that has developed its website cannot be constantly reviewing it, unless you've hired a maintenance service. So check your website from time to time by making test purchases in your online store. Check that the links on your website are not broken and that everything is working properly.
Thanks to the experience we have, Aulatina Consulting le desarrolla su página web asesorándole en cada momento sobre los malos hábitos a evitar en la construcción de un site.