Search engines are constantly changing and evolving. Their search algorithms are changing, thus pages should be adapted to the new circumstances.
Searchers highly value the content, originality and simplicity of a web site. The user simplicity and simplicity to the search robot often go hand in hand.
Search engines take into account the age of the domain. If two sites of equal quality websites, It will be first the oldest in the top of the searches.
Technical process which results in changes in the structure of the web to improve the SEO of the same.
Pay per click, more guarantees have positions in the sponsored links of Google.
Plan a campaign by creating an image for the media: tipo banner, button, skyscrapers, pop-up, etc.