{"id":60534,"date":"2022-04-21T20:51:21","date_gmt":"2022-04-21T18:51:21","guid":{"rendered":"https:\/\/www.aulatina.com\/?page_id=60534"},"modified":"2025-09-29T12:12:59","modified_gmt":"2025-09-29T10:12:59","slug":"what-is-seo","status":"publish","type":"page","link":"https:\/\/www.aulatina.com\/en\/posicionamiento-web-malaga\/que-es-el-seo\/","title":{"rendered":"What is SEO"},"content":{"rendered":"
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What is SEO (Web Optimisation)?<\/h2>\n

Search Engine Optimisation is a set of techniques and configurations that are applied to position websites in the top positions of Google.<\/p>\n

When you want to get into digital business, you need to understand, or have the help of professionals who understand SEO and can give your brand position and authority.<\/p>\n

In any case, knowing a simplified definition of SEO jargon will help you have a better understanding, better communication and you will end up making better decisions for your business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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What is SEO<\/h2>\n

What is SEO<\/h2>\n
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SEO techniques that we will apply to your website<\/h2>\n

Quick answers to questions about what SEO is according to Aulatina<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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SEO (Web Optimisation)<\/h3>\n

Search Engine Optimisation is a whole set of techniques that help to raise the position of your website in Google's results, which ultimately translates into more visits and more sales. This is a very succinct way of defining what SEO is, but in reality it is much more complex.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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SEM<\/h3>\n

Search Engine Marketing is literally paid advertising within search engines such as Google.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Keyword<\/h3>\n

Keywords can be any word typed in the Google search engine, and several words can be called a keyword, for example: \"Cheap flights in Malaga\" is a single keyword.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Optimised web loading<\/h3>\n

It is a whole set of techniques to improve the performance of your website, from compressing images, files, configuring programming code, and everything you need to make your website load faster, and please your client and Google more. Of all the possible answers, this is one of the main ones when it comes to defining what SEO is.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Alt text<\/h3>\n

The alt description, alt text or alt tag refers to the same thing; it is a small text that describes an image in detail, this is used to help the Google robot to classify and display the image correctly. Usually it is a description is the image, but it is also used to boost the main string, as in this case \"What is SEO?<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Meta title\/ Meta title<\/h3>\n

The meta title is that short title of the results in Google and is the one we usually click on when we choose a page from the list. It is the most effective way to highlight the topic to be covered such as this page with the topic: What is SEO<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Meta description\/ Meta description<\/h3>\n

It is this short description with a brief text that some search engines take into account in their list of results, although Google does not always take it into account. In this case it is the extended version of the title, what you could not say in the title. \"What is SEO?<\/strong> where you can add more information such as: What is SEO or web positioning, discover the techniques...<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Copywriting (Copywriter, or professional copywriter)<\/h3>\n

It is a style of writing that encompasses several techniques to create persuasive and direct texts that are easy to read for your user and optimised for Google. In Copywriting you have to know how to write both for the user and for Google, if you notice I have repeated several times \"What is SEO?<\/strong> It is important to be able to emphasise at all times what the main theme is without becoming tiresome, or turning into what is known as the \"main theme\". SEO cannibalism<\/strong> repeat for repeat's sake.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Linkbuilding (marketplace for buying and selling links)<\/h3>\n

It is a set of techniques to get links from other websites to yours so that, in turn, they transfer authority and visits to you. They can be from a marketplace or from relationships between webmasters.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Internal link<\/h3>\n

It is a link on your website that links to another site on your website. Like a link to our Aulatina SEO Dictionary or to the section of contact<\/strong><\/a> with the typical phrase, put yourself in contact<\/a><\/strong> and we will get back to you as soon as possible.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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External Link<\/h3>\n

A link that directs to any site outside your own website, such as amazon.co.uk for example: <a href="\/en\/»https:\/\/www.amazon.es\/»\/">amazon.co.uk<\/a><\/a><\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Internal linking (on-page SEO)<\/h3>\n

It is about creating a strategic network of links on your website, which directs to another site within your own website so that the user can find everything they need.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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External linking (off-page SEO)<\/h3>\n

A technique for enriching our content, and also facilitating the user experience, by adding links to sites that we know may be relevant to our user.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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On-Page SEO<\/h3>\n

It is a whole set that encompasses all the optimisation techniques that can be carried out directly on the page to be positioned.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Off-Page SEO<\/h3>\n

It is a set of all those techniques that can be performed off-page, or that cannot be manipulated directly (e.g.: creating relationships for linkbuilding relationships).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Maintenance of web and blog texts<\/h3>\n

All the maintenance and updating of your content to keep it fresh, useful and optimised.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Landing page<\/h3>\n

It is a website with the purpose of receiving massive traffic from any media, and taking them to the next step of a sales strategy.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Organic traffic<\/h3>\n

It is called organic traffic to all those visits for which you did NOT pay advertising, that is: people who visit you without having been attracted by advertising or promotion.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Inorganic traffic<\/h3>\n

These are all those visits you get as a result of paid advertising.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Prints<\/h3>\n

An impression counts every time your page appears on someone's screen in search results.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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CTR Click Through Rate<\/h3>\n

It is that percentage of people who, when they see your page in the search results, decide to click on your website instead of any other website that appears in the same result.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Sales funnel<\/h3>\n

It is a multi-stage strategy that automatically and gradually selects mass traffic, ending with a group of end-customers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Telegram Bot<\/h3>\n

It is a robot with several purposes, for example to automatically answer and reply to messages from your clients within telegram.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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PBN (private network of websites in your sector)<\/h3>\n

Private Blog Network is a technique that creates several quality and authoritative blogs and then transfers all that credibility and authority to your website.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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SERP's (also called results pages)<\/h3>\n

Search Engine Results Page, or search engine results page, is the immediate page that Google shows you after you enter a search.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Search intention<\/h3>\n

It is the real intention behind any Google search. In this way, we differentiate the content to be shown to someone searching for \"SEO agencies in Madrid\" \"What is SEO\".<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Fractal maps (mentions on Google maps)<\/h3>\n

These are mentions on Google maps so that you can be found before your competitors on Google maps, these can be generated naturally by visitors to your location or artificially.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Geolocation of images<\/h3>\n

It is based on sharing the exact location of the site of the images to position them, and for your customers to find you easily. An ideal technique for real estate agencies.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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What is SEO<\/h2>\n

What is SEO<\/h2>\n
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In Aulatina we want to be transparent and show our clients the real means with which we will carry out your projects, when asked about what is SEO<\/strong> At Aulatina we can define it as the means or the channel for our clients to achieve success either in sales or in new clients.<\/p>\n<\/div>

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All these techniques and some others will be applied to your website depending on the sector and needs of your company. We use only the best and most up to date techniques to bring quality traffic to your website that will convert into real sales and loyal customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Let's work together<\/h4><\/div>
We would love to hear about your next project and show you how we can help.<\/div><\/div><\/div><\/div><\/div>