{"id":57588,"date":"2017-07-18T14:09:09","date_gmt":"2017-07-18T12:09:09","guid":{"rendered":"https:\/\/aulatina.com\/?p=18773"},"modified":"2025-09-29T12:44:15","modified_gmt":"2025-09-29T10:44:15","slug":"marketing-dynamic","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/","title":{"rendered":"Dynamic Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/#Introduccion\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/#Marketing_Dinamico_%E2%80%93_Remarketing\" >Dynamic Marketing - Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/#Marketing_dinamico_basico\" >Basic dynamic marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/#marketing_dinamico_avanzado\" >advanced dynamic marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/marketing-dinamico\/#Articulo_Relacionado\" >Related Article<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669290374645\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Introduccion\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The power of dynamic marketing is immense, and to some extent, it is something that is not being used much in the domestic market.<\/p>\n<p>Dynamic marketing is essentially tailoring your advertising content to fit a specific set of criteria. And in doing so, display a wide range of targeted content to a user based on their browsing history, location, time of day and more. You can customise text content, images, click-through URLs and more, so that they change based on your chosen criteria.<\/p>\n<p>Dynamic marketing costs more to set up and configure than standard marketing. But, if used correctly, the value returned will exceed the equivalent cost of creating several standard marketing campaigns.<\/p>\n<p>There are several types of dynamic marketing tools that can be used. They can be used alone or together to create targeted ads and increase interactions with them.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"separacion-h2\" class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Dynamic marketing<\/h2>\n<h2 class=\"h2B\">Dynamic marketing<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-1\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669290576060\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Marketing_Dinamico_%E2%80%93_Remarketing\"><\/span>Dynamic Marketing - Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I'm sure you are all familiar with the remarketing ads that exist in this moment. You know, those ads that seem to follow us as we browse the Internet. Remarketing is a type of dynamic advertising whereby, after a user browses a product or page on a website, ads related to that product or service are displayed after they navigate away from the site.<\/p>\n<p>Remarketing is ideal for ensuring that your ads are shown to the people who are most likely to follow through with an interaction or purchase and can be a very powerful tool for reaching your customers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Dynamic marketing<\/h2>\n<h2 class=\"h2B\">Dynamic marketing<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-2\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669290583780\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Marketing_dinamico_basico\"><\/span>Basic dynamic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the most basic solution for advertisers who want to update the content of a banner on the fly. Let's say you have a standard banner with text, an image and a call to action.<\/p>\n<p>Using a basic double-click dynamic feed configuration, our client can update this content on the fly. Changing the content of an online banner to suit a current campaign. The content can be managed by the client, eliminating time and cost. This time and cost is derived by the company running the campaign.<\/p>\n<p>This allows you to set the visibility or order of the publication, set the size and position, the colours and even automatically hide the content on certain days of the week.<\/p>\n<p>They are an excellent way for small children to <a href=\"https:\/\/www.aulatina.com\/en\/digital-business-kit\/\">companies get the most value from a digital campaign<\/a> advertising. You can update a set of banners without limits and also visually update them to look like completely different banners.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Dynamic marketing<\/h2>\n<h2 class=\"h2B\">Dynamic marketing<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-3\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669290590753\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"marketing_dinamico_avanzado\"><\/span>advanced dynamic marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Basic dynamic campaigns can be updated by a client. But the same content will be shown in all ad views. Advanced dynamic marketing goes further. Because viewers of the same campaign can be shown completely different content based on a set of criteria. And it is best used in conjunction with the remarketing data described above.<\/p>\n<p>Some criteria can be customised to tailor the content in an ad. For example, geo-targeting by multiple geographic locations (city, postcode, region) and scheduling of advertising with start and end dates.<\/p>\n<p>Plan carefully and always look ahead. You can actually get a lot more out of your campaigns than you might think.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1669290463272 vc_row-has-fill vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ultimate-heading-417369e78b4e02f78\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-417369e78b4e02f78 uvc-503\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-417369e78b4e02f78 h4'  data-responsive-json-new='{\"font-size\":\"desktop:45px;tablet_portrait:34px;\",\"line-height\":\"desktop:50px;tablet_portrait:44px;\"}' ><h4 style=\"--font-weight:theme;color:#ffffff;\">Let's work together<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-417369e78b4e02f78 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:25px;tablet_portrait:20px;\",\"line-height\":\"desktop:30px;tablet_portrait:30px;\"}'  style=\"font-weight:bold;color:#ffffff;\">We would love to hear about your next project and show you how we can help.<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  border-radius: 0px;\n  font-size: 24px;\n  line-height: 26px;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: none;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: none;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n  font-size: 24px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  border-width: 0px;\n  color: #000000;\n  background: #ffffff !important;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover * {\n  color: #000000;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"\/en\/contact\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-flat\" id=\"default-btn-fe066e1174e3a4e558f04bc44e1e27ce\" title=\"Mobile application development\"><i class=\"icomoon-the7-font-the7-arrow-29\"><\/i><span>Ask us for a quote<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"table-of-contents-4\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1669290598845\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Articulo_Relacionado\"><\/span>Related Article<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One article that might interest you is the one by <a href=\"https:\/\/www.aulatina.com\/en\/banner-html5\/\">html5 banner<\/a> and is somehow related to dynamic marketing and I hope you like it.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1657102698850\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1657103187466\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>We provide services throughout the national territory, and our headquarters are located in the centre of <a href=\"https:\/\/www.google.com\/maps\/place\/Aulatina,+Dise%C3%B1o+Web+M%C3%A1laga\/@36.7194334,-4.422429,15z\/data=!4m2!3m1!1s0x0:0x9a601ad8d190d429?sa=X&amp;ved=2ahUKEwjG5Mqw3qL2AhWNSvEDHWQvBdQQ_BJ6BAgbEAU\" target=\"_blank\" rel=\"noopener\">Malaga<\/a>You can contact us by <a href=\"https:\/\/api.whatsapp.com\/send?phone=34695551758&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 1<\/a> or to the <a href=\"https:\/\/api.whatsapp.com\/send?phone=34665552790&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 2<\/a>or by calling us on one of these two mobiles (+34) 695 551 758 or (+34) 695 552 790 or from our contact form at <a href=\"\/en\/contact\/\">contact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dynamic marketing: adapting advertising content to specific criteria to reach your audience with impact and relevance. Harness its immense power in your strategy.<\/p>","protected":false},"author":1,"featured_media":57593,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/57588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=57588"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/57588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/57593"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=57588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=57588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=57588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}