{"id":57634,"date":"2018-01-20T13:18:44","date_gmt":"2018-01-20T12:18:44","guid":{"rendered":"https:\/\/aulatina.com\/?p=20280"},"modified":"2025-09-29T12:40:26","modified_gmt":"2025-09-29T10:40:26","slug":"benefits-of-having-a-blog","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/","title":{"rendered":"Benefits of having a blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Introduccion\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Ayuda_a_dirigir_y_aumentar_el_trafico_a_su_pagina_web_gracias_al_blog\" >Help drive and increase traffic to your website through blogging.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Ayuda_a_que_conozcan_su_negocio_en_la_red_sociales\" >Help your business to be known on social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Ayuda_a_convertir_el_trafico_de_su_web_en_clientes_potenciales\" >Helps convert your web traffic into potential customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Ayuda_a_establecerlo_como_una_autoridad_de_su_sector_SEO_Vertical\" >Helps establish you as an authority in your sector (Vertical SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aulatina.com\/en\/beneficios-de-tener-un-blog\/#Conclusiones\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049091654\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Introduccion\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How many times have we asked ourselves the same question: should I have a blog on my website? Definitely yes. The benefits of having a blog on a website are many. And above all, because we generate dynamic content on our website, something that Google takes into account for positioning.<\/p>\n<p>To make it clearer, we are going to explain some of the benefits of having a blog, so keep this in mind when you are thinking about the <strong><a href=\"https:\/\/www.aulatina.com\/en\/web-design-malaga\/\">web design<\/a><\/strong> of your business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"separacion-h2\" class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Benefits of having a blog<\/h2>\n<h2 class=\"h2B\">Benefits of having a blog<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-1\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049304310\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"vc_custom_heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_dirigir_y_aumentar_el_trafico_a_su_pagina_web_gracias_al_blog\"><\/span>Help drive and increase traffic to your website through blogging.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think about how many pages are on your website. Probably not many. And think about how often you update those pages. Probably not that often, for example, how often can you really update your\u00a0<em>About us<\/em>? practically never.<\/p>\n<p>Therefore, one of the benefits of having a blog is that it helps drive traffic to your website. So you gain in positioning.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Benefits of having a blog<\/h2>\n<h2 class=\"h2B\">Benefits of having a blog<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-2\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049310463\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"vc_custom_heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_que_conozcan_su_negocio_en_la_red_sociales\"><\/span>Help your business to be known on social networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Blogs also help you to be known through the media. <a href=\"https:\/\/www.aulatina.com\/en\/ai-services\/bot-for-social-networks\/\">social media<\/a>. Every time you write a blog post, you are creating content that people can share on social media: Twitter, Facebook, etc. This helps expose your business to a new audience that may not yet know about you.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Benefits of having a blog<\/h2>\n<h2 class=\"h2B\">Benefits of having a blog<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-3\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049326374\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"vc_custom_heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_convertir_el_trafico_de_su_web_en_clientes_potenciales\"><\/span>Helps convert your web traffic into potential customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have traffic to your website through your blog, you have the opportunity to convert that traffic into leads.<\/p>\n<p>Every blog post is a new opportunity to generate new leads. The way this works is really simple: just add an element that is named\u00a0<i>call to action<\/i>\u00a0that leads the user to each blog post.<\/p>\n<p>We explain it in more detail: A user comes to your website. The user sees the\u00a0<em>call to action<\/em>\u00a0for an offer. Click on the\u00a0<em>call to action<\/em>\u00a0and accesses the landing page, which contains a form for you to fill in your information. The user fills in the form, submits information and receives the offer.<\/p>\n<p>If you scroll down a blog post, you will see a call to action button. In fact, 99.9%, if not 100% of blog posts have call-to-action buttons.\u00a0<em>call to action<\/em>. That's how you convert that blog traffic into leads.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Benefits of having a blog<\/h2>\n<h2 class=\"h2B\">Benefits of having a blog<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-4\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049350146\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"vc_custom_heading\"><span class=\"ez-toc-section\" id=\"Ayuda_a_establecerlo_como_una_autoridad_de_su_sector_SEO_Vertical\"><\/span>Helps establish you as an authority in your sector (Vertical SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best business blogs answer common questions that your prospects and customers have. If you consistently create content that is useful to your target customer, it will help establish you as an authority in the eyes of users. Establishing yourself as an authority in your industry is quite powerful.<\/p>\n<p>If potential customers find answers to their common questions through blog posts written by people in your company, they are much more likely to go into the sales process trusting what you have to say about why you helped them, even before they were interested in buying something from your business.<\/p>\n<p>Therefore, write posts that answer questions about your products or services. You will generate confidence in users who will see you as an expert. This will increase your sales.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Benefits of having a blog<\/h2>\n<h2 class=\"h2B\">Benefits of having a blog<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-5\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669049360201\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"vc_custom_heading\"><span class=\"ez-toc-section\" id=\"Conclusiones\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After seeing some of the many benefits of having a blog, we invite you to ask us how to develop them and to answer any questions you may have.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1657102698850\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1657102969370\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>We provide services throughout the national territory, and our headquarters are located in the centre of <a href=\"https:\/\/www.google.com\/maps\/place\/Aulatina,+Dise%C3%B1o+Web+M%C3%A1laga\/@36.7194334,-4.422429,15z\/data=!4m2!3m1!1s0x0:0x9a601ad8d190d429?sa=X&amp;ved=2ahUKEwjG5Mqw3qL2AhWNSvEDHWQvBdQQ_BJ6BAgbEAU\" target=\"_blank\" rel=\"noopener\">Malaga<\/a>You can contact us by <a href=\"https:\/\/api.whatsapp.com\/send?phone=34695551758&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 1<\/a> or to the <a href=\"https:\/\/api.whatsapp.com\/send?phone=34665552790&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 2<\/a>or by calling us on one of these two mobiles (+34) 695 551 758 or (+34) 695 552 790 or from our contact form at <a href=\"\/en\/contact\/\">contact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre los m\u00faltiples beneficios de tener un blog en tu p\u00e1gina web. Genera contenido din\u00e1mico que Google valora para mejorar tu posicionamiento. \u00a1Potencia tu presencia online!<\/p>","protected":false},"author":1,"featured_media":57639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-57634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/57634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=57634"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/57634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/57639"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=57634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=57634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=57634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}