{"id":57649,"date":"2017-11-24T18:32:47","date_gmt":"2017-11-24T17:32:47","guid":{"rendered":"https:\/\/aulatina.com\/?p=19776"},"modified":"2025-09-29T12:41:05","modified_gmt":"2025-09-29T10:41:05","slug":"what-is-the-facebook-pixel","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/que-es-el-pixel-de-facebook\/","title":{"rendered":"What is the Facebook pixel?"},"content":{"rendered":"
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Introduction<\/h2>\n

The Facebook pixel is one of the most current and useful tools that Facebook has created for marketers, we will try to answer the question What is the Facebook pixel?<\/p>\n

If you use Facebook ads or plan to use them in the future, you have one key tool you should start using right away. And get the most out of your ad budget: the Facebook Pixel.<\/p>\n

A Facebook pixel is actually a code that you place on your website. It helps you track conversions from Facebook ads. It serves to optimise ads that are based on collected data, and create targeted audiences for future ads. It also helps you to take action on potential customers. That is, people who have already taken some kind of action on your website. website<\/a>.<\/p>\n

The Facebook Pixel allows you to monitor the success of your Facebook ads. Which will give you more accurate conversion rates. And you'll be able to create custom audiences based on your website traffic.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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What is the Facebook pixel?<\/h2>\n

What is the Facebook pixel?<\/h2>\n
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Why do you need the Facebook Pixel?<\/h2>\n

The Facebook tracking pixel has two main capabilities: tracking users who took actions because of your Facebook ad and tracking activity on your website for retargeting and marketing purposes.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Facebook Ad Conversion Tracking<\/h3>\n

This alone is worth installing the Facebook Pixel. Instead of simply measuring clicks on your website, you can see how many users complete a desired action. These actions could be, for example, signing up for a newsletter or making a purchase. You pay for that actual conversion, so you can see the real effectiveness of your ads. In other words, it allows you to monitor how people interact with your website after seeing your Facebook ad.<\/p>\n

You can even track customers across their devices. For example, to find out if people tend to see your ads on mobile devices, but switch to a desktop computer before making a purchase, or perhaps the other way around. This information can help you refine your advertising strategy and calculate your return on investment.<\/p>\n

It also allows you to reorganise your ads more effectively if you're not getting the results you want. If you get a lot of clicks but not many conversions, you know the ad is great, but something about the offer or landing page isn't appealing enough to your customers.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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On retargeting with the Facebook Pixel<\/h3>\n

The ability to target users, based on specific actions on your website (such as visiting certain pages or not completing their purchase), can help you send targeted messages to \"hot\" audiences who are already familiar with your brand. It allows you to show targeted ads to people who have already visited your website.<\/p>\n

This makes your ad much more relevant and can get you more results. For example, you can show people an ad for the exact product they abandoned in a shopping cart or added to a wish list on your website.
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Create and Install<\/h4>
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Create Audience<\/h4>
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Conversion<\/h4>
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Using a Facebook pixel can make your ads more effective.<\/h4>\n<\/div><\/div><\/div><\/div><\/div>
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In addition to improving your ads based on tracking their effectiveness, you can use Facebook pixel data to make sure your ads are seen by the people most likely to take the action you want.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Let's work together<\/h4><\/div>
We would love to hear about your next project and show you how we can help.<\/div><\/div><\/div><\/div><\/div>