{"id":59585,"date":"2017-05-27T11:00:56","date_gmt":"2017-05-27T09:00:56","guid":{"rendered":"https:\/\/aulatina.com\/?p=18163"},"modified":"2025-09-29T12:45:33","modified_gmt":"2025-09-29T10:45:33","slug":"neuroscience-and-design","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/","title":{"rendered":"Neuroscience and design"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/#Introduccion\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/#%C2%BFPor_donde_empezar\" >Where to start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/#%C2%BFComo_pueden_las_senales_visuales_traducirce_a_los_textos\" >How can visual signals be translated into text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/#%C2%BFQue_impacto_pueden_realmente_causar_los_colores_y_las_fuentes\" >What impact can colours and fonts really make?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/neurociencia-y-diseno\/#%C2%BFComo_puedes_presentar_una_imagen_con_cohesion\" >How can you present an image with cohesion?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669295769495\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Introduccion\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make neuroscience work for you by choosing colours, fonts and images to attract your potential customers.<\/p>\n<p>Your brain has immense wiring that devours virtually all the visual information it receives. In fact, the neurons that process visual information make up 30% of the cerebral cortex, compared to 8% for processing the sense of touch and 3% for sorting auditory signals.<\/p>\n<p>You cannot control the resources your brain uses to process what you see - indeed, it doesn't even matter whether or not you are interested in the image you are seeing. Your brain is constantly working to make sense of the visual messages it receives. Once that work is done, the frontal lobe takes over. Your higher mental functions kick in and your brain begins to make judgements about what it has just seen.<\/p>\n<p>Translate all this neuroscience to the business world and you will realise that your customers and potential customers are also judging the appearance of your personal brand. Ideally, your identity should achieve three things: accurately represent your message, convey quality and encourage consumers to take the desired action.<\/p>\n<p>The combination of neuroscience and design will help you improve your brand.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"separacion-h2\" class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Neuroscience and design<\/h2>\n<h2 class=\"h2B\">Neuroscience and design<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-1\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669296427925\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_donde_empezar\"><\/span>Where to start?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For example, ask yourself the following questions: What reaction do I want to trigger in people who come into contact with my brand? Should they follow me on social media? Contact me to find out about the professional services I offer? Download a white paper? Subscribe to my email list?<\/p>\n<p>While they may all be objectives to be achieved, you should keep the most important one first. You must decide which has the highest priority, and allow each subsequent option to guide your brand development.<\/p>\n<p>As you can see, neuroscience and design go hand in hand.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">Neuroscience and design<\/h2>\n<h2 class=\"h2B\">Neuroscience and design<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-2\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669296435390\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_pueden_las_senales_visuales_traducirce_a_los_textos\"><\/span>How can visual signals be translated into text?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Colours and fonts. These elements should give the right impression of your brand and reinforce your desired action. There is no need to go back to the colour wheel and start from scratch. Chances are, you already know what colours you like. If you are not familiar with the basics of colour psychology, it is good to do some research beforehand, you can also read a related article on colours here: <a href=\"https:\/\/www.aulatina.com\/en\/graphic-design\/\">Graphic design Malaga<\/a><\/p>\n<p>On text: for headings use a font that is \"uncluttered\" and stands out from the rest and for body text use a regular font. It is very common to use a sans serif font (without the letters ending in strokes) for headings. Liga Spartan or Open Sans are some solid choices. Serif fonts tend to be more legible in longer passages because they have a more natural fit.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669295769495\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%C2%BFQue_impacto_pueden_realmente_causar_los_colores_y_las_fuentes\"><\/span>What impact can colours and fonts really make?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The colour and font choices should do much more than just stand out on a static page. You will need to test them in dynamic applications as well.<br \/>\nIf you want people to think you are opinionated, choose a bold, capitalised font for your headlines. If you want to convey fun or playfulness, use orange and yellow as part of your brand design - they convey humour and lively communication. If you want people to follow you on social, you need to be friendly, stay away from fonts with rough edges, as they have the quality of being seen as off-putting.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1669296149674 vc_row-has-fill vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ultimate-heading-830069e78b4f4d431\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-830069e78b4f4d431 uvc-9245\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-830069e78b4f4d431 h4'  data-responsive-json-new='{\"font-size\":\"desktop:45px;tablet_portrait:34px;\",\"line-height\":\"desktop:50px;tablet_portrait:44px;\"}' ><h4 style=\"--font-weight:theme;color:#ffffff;\">Let's work together<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-830069e78b4f4d431 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:25px;tablet_portrait:20px;\",\"line-height\":\"desktop:30px;tablet_portrait:30px;\"}'  style=\"font-weight:bold;color:#ffffff;\">We would love to hear about your next project and show you how we can help.<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  border-radius: 0px;\n  font-size: 24px;\n  line-height: 26px;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: none;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: none;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n  font-size: 24px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  border-width: 0px;\n  color: #000000;\n  background: #ffffff !important;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover * {\n  color: #000000;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"\/en\/contact\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-flat\" id=\"default-btn-fe066e1174e3a4e558f04bc44e1e27ce\" title=\"Mobile application development\"><i class=\"icomoon-the7-font-the7-arrow-29\"><\/i><span>Ask us for a quote<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"table-of-contents-3\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669296443732\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_puedes_presentar_una_imagen_con_cohesion\"><\/span>How can you present an image with cohesion?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once armed with your chosen colour palette and fonts, you can show a cohesive look and feel throughout your advertising materials and online presence, i.e. your <a href=\"https:\/\/www.aulatina.com\/en\/how-to-optimise-the-speed-of-your-website\/\">website<\/a>You can use it on social media, social profiles, banners, organic content and any other digital ads. And to take it offline, use it in print materials and campaigns, and of course, don't forget to apply it in your workspace as well.<\/p>\n<p>It is a fact that your own appearance is the most representative element of your personal brand. You usually choose intuitively, and perhaps subconsciously, how your brand will be presented, but did you know that you can test how people perceive what you have crafted? Try for example treating your Linkedin profile picture digitally, improving its brightness and contrast, and then see if it raises or lowers the invitations you get.<\/p>\n<p>The way you present your personal brand will make a measurable difference. It can help you, or it can push you away. Therefore, building a good brand identity is likely to make a positive impact on the achievement of your goals.<\/p>\n<p>Neuroscience and design go hand in hand.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1657102698850\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1657103281825\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>We provide services throughout the national territory, and our headquarters are located in the centre of <a href=\"https:\/\/www.google.com\/maps\/place\/Aulatina,+Dise%C3%B1o+Web+M%C3%A1laga\/@36.7194334,-4.422429,15z\/data=!4m2!3m1!1s0x0:0x9a601ad8d190d429?sa=X&amp;ved=2ahUKEwjG5Mqw3qL2AhWNSvEDHWQvBdQQ_BJ6BAgbEAU\" target=\"_blank\" rel=\"noopener\">Malaga<\/a>You can contact us by <a href=\"https:\/\/api.whatsapp.com\/send?phone=34695551758&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 1<\/a> or to the <a href=\"https:\/\/api.whatsapp.com\/send?phone=34665552790&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 2<\/a>or by calling us on one of these two mobiles (+34) 695 551 758 or (+34) 695 552 790 or from our contact form at <a href=\"\/en\/contact\/\">contact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo la neurociencia puede potenciar el dise\u00f1o de tu marca con colores, fuentes e im\u00e1genes que atraigan a tus clientes. Aprovecha el cableado de tu cerebro para el \u00e9xito.<\/p>","protected":false},"author":1,"featured_media":59586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/59585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=59585"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/59585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/59586"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=59585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=59585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=59585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}