{"id":59589,"date":"2017-06-14T19:41:56","date_gmt":"2017-06-14T17:41:56","guid":{"rendered":"https:\/\/aulatina.com\/?p=18330"},"modified":"2025-09-29T12:45:23","modified_gmt":"2025-09-29T10:45:23","slug":"invest-in-a-website","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/","title":{"rendered":"Investing in a website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#Introduccion\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#%C2%BFPor_que_la_inversion_en_una_pagina_web_es_crucial_para_el_exito_de_un_negocio\" >Why is investment in a website crucial to the success of a business?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#Es_un_mundo_gratis_o_realmente_barato\" >It's a free or really cheap world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#El_dilema\" >The dilemma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#Pensar_como_propietario_de_un_negocio_fisico\" >Thinking like a physical business owner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aulatina.com\/en\/invertir-en-una-web\/#Una_buena_comunicacion\" >Good communication<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Introduccion\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Websites have become a necessity rather than a luxury in today's world. If you have a business or are involved in any kind of freelance work, a website is a must.<\/p>\n<p>If you are someone who wants a career in journalism or wants to start a blog, you should have a website. Even if you are a student, a website will come in handy when you apply for internships. A website is not only a platform to showcase your work, but also a great way to increase your brand value. There are several ways to invest in a website.<\/p>\n<p>You can buy a website or hire a developer and create a website, or you can opt for a hosted website. When you decide to invest in a website, there are a few things to consider that will help you make the right decision.<\/p>\n<p>There are many ways to make money on the Internet, but not all of them are the same. The most important steps are to find the right niche, find out your target audience and choose the right products to sell. You can also increase your sales by using useful marketing tools, such as social media or email marketing.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-1\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669293946986\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_la_inversion_en_una_pagina_web_es_crucial_para_el_exito_de_un_negocio\"><\/span>Why is investment in a website crucial to the success of a business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Everyone wants to get as much as they can while spending as little as possible. And this may be the case when hiring a website, buying a car or having a drink in a restaurant. There is nothing wrong with that.<\/p>\n<p>However, this is particularly problematic when it comes to contracting services in the investment of a website. In this case the approach of wanting to spend little appears.<\/p>\n<p>There are a number of factors as to why many people may think of spending little on their website. What they may not realise is that they are taking risks in doing so. Here are some of the reasons why they may be thinking about a cheap service:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-1\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669293942051\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Es_un_mundo_gratis_o_realmente_barato\"><\/span>It's a free or really cheap world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all know the famous phrase \"You got what you paid for\", and it may not be as true as it used to be. With the advent of free, open source software, which we use to build and maintain websites, it's no wonder that you can expect the world for a few euros.<\/p>\n<p>After all, with all that, for example, WordPress does for free, it is easy to see why anyone would expect that all their needs could be met without significant cost.<\/p>\n<p>There are situations where you may even hesitate to spend an extra \u20ac30 on a plugin that fits your project needs. It is understandable that not everyone can afford to pay additional costs. This fear is not only limited to those with tight budgets. Also large and profitable companies can push for even the smallest of expenses.<\/p>\n<p style=\"text-align: justify;\">This mentality is also seen in other areas related to website development. There is almost always a cost associated with them, such as web hosting. But there comes a time when it is necessary to recognise that extremely cheap services may not provide the level of support and reliability necessary to realise the <a href=\"https:\/\/www.aulatina.com\/en\/how-to-avoid-common-errors-in-web-development\/\">web development<\/a>.<\/p>\n<p style=\"text-align: justify;\">That is really the risk you take in trying to get the cheapest. If it is an add-on as mentioned above, doing so on the basis of cost alone is often a risk for the customer and their business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-2\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669293933417\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"El_dilema\"><\/span>The dilemma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A web development company, with experience and a great track record, makes recommendations to the client. Based on what will help you do things the right way and deliver the best result for everyone involved. So investing in a website will make you profit.<\/p>\n<p>Questions such as: Why can't we use a free alternative? or Why do I need to spend money on this at all? They come as a result of the customer's lack of knowledge of the work to be done and a lack of understanding of the situation. On the one hand, this can also be understandable, as there is often a great lack of knowledge in this respect.<\/p>\n<p>That is why it is important to value the work of a developer. A computer does not do development for anyone. And excuse me, but there is still no such thing as a button on a computer that makes a website when you press it. There is always a person behind with knowledge and experience who will not only provide the technical part, but also the ability to improve and look after the success of the client's business.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-3\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669293925890\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Pensar_como_propietario_de_un_negocio_fisico\"><\/span>Thinking like a physical business owner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The expectation that software and services that help make a website free (or incredibly cheap) is unique to the business world. You are unlikely to see the same kind of expectation when it comes to a house, a vehicle or even computers.<\/p>\n<p>Most business owners realise that these items have a cost attached to them, and do not even consider other costs.<\/p>\n<p>But, for some, the idea that everything web-related is low-cost still resonates, but paying for a physical product is no longer a big deal. Paying for premium hosting, for example, can involve a blank stare.<\/p>\n<p>That is why the contracted experts, i.e. us, provide customers with some education in this area. Part of the challenge here is to explain the importance of any expenditure we are asking them to make. The goal is simply to help guide them to the conclusion that their website is equally, if not more important than the other parts of the business.<\/p>\n<p>Once the website is seen as a crucial investment for success, the contribution to the budget will start to become more flexible. Since you cannot physically hold a plugin in your hands, you need to show the effects it can have on your line of web investment.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-temp=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1669293867620 vc_row-has-fill vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ultimate-heading-666869e7a05ede32f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-666869e7a05ede32f uvc-5236\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-666869e7a05ede32f h4'  data-responsive-json-new='{\"font-size\":\"desktop:45px;tablet_portrait:34px;\",\"line-height\":\"desktop:50px;tablet_portrait:44px;\"}' ><h4 style=\"--font-weight:theme;color:#ffffff;\">Let's work together<\/h4><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-666869e7a05ede32f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:25px;tablet_portrait:20px;\",\"line-height\":\"desktop:30px;tablet_portrait:30px;\"}'  style=\"font-weight:bold;color:#ffffff;\">We would love to hear about your next project and show you how we can help.<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  border-radius: 0px;\n  font-size: 24px;\n  line-height: 26px;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce {\n  box-shadow: none;\n}\n.btn-flat#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  box-shadow: none;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n  font-size: 24px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) {\n  border-width: 0px;\n  color: #ffffff;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:not(:hover) * {\n  color: #ffffff;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover {\n  border-width: 0px;\n  color: #000000;\n  background: #ffffff !important;\n  padding: 26px 10px 26px 10px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce:hover * {\n  color: #000000;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fe066e1174e3a4e558f04bc44e1e27ce > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"\/en\/contact\/\" class=\"default-btn-shortcode dt-btn link-hover-off full-width-btn btn-flat\" id=\"default-btn-fe066e1174e3a4e558f04bc44e1e27ce\" title=\"Mobile application development\"><i class=\"icomoon-the7-font-the7-arrow-29\"><\/i><span>Ask us for a quote<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"sub-table-of-contents-1-4\" class=\"vc_row wpb_row vc_row-fluid justify vc_custom_1669293917604\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Una_buena_comunicacion\"><\/span>Good communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">It is especially important to communicate openly and in detail with customers. As they are usually not very tech-savvy, it is entirely justifiable. So, rather than simply saying they need a \u20ac30 add-on, explain how that \u20ac30 investment will provide returns for their business.<\/p>\n<p style=\"text-align: justify;\">Instead of saying \"You need this\", it should be: \"You need this and this is what will help you achieve your goals\".<\/p>\n<p style=\"text-align: justify;\">A problem of poor communication with the customer, combined with the \"everything is free\" way of thinking, will only perpetuate the vicious circle.<\/p>\n<p style=\"text-align: justify;\">Therefore, we must break this belief of free or cheap in web development, as it is not entirely true. A company with a long history not only provides in its budget the work to be developed. But also a consultancy service. And thanks to their knowledge of years of experience they will help you in the success of your business.<\/p>\n<p style=\"text-align: justify;\">Investing in a website will be crucial to your success.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1657102698850\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1657103257546\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>We provide services throughout the national territory, and our headquarters are located in the centre of <a href=\"https:\/\/www.google.com\/maps\/place\/Aulatina,+Dise%C3%B1o+Web+M%C3%A1laga\/@36.7194334,-4.422429,15z\/data=!4m2!3m1!1s0x0:0x9a601ad8d190d429?sa=X&amp;ved=2ahUKEwjG5Mqw3qL2AhWNSvEDHWQvBdQQ_BJ6BAgbEAU\" target=\"_blank\" rel=\"noopener\">Malaga<\/a>You can contact us by <a href=\"https:\/\/api.whatsapp.com\/send?phone=34695551758&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 1<\/a> or to the <a href=\"https:\/\/api.whatsapp.com\/send?phone=34665552790&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 2<\/a>or by calling us on one of these two mobiles (+34) 695 551 758 or (+34) 695 552 790 or from our contact form at <a href=\"\/en\/contact\/\">contact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Invertir en una web es fundamental en la actualidad. Obt\u00e9n lo m\u00e1ximo gastando lo m\u00ednimo al contratar una p\u00e1gina web para tu negocio. \u00a1Impulsa tu presencia online hoy mismo!<\/p>","protected":false},"author":1,"featured_media":59592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/59589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=59589"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/59589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/59592"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=59589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=59589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=59589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}