{"id":60766,"date":"2022-06-06T11:51:23","date_gmt":"2022-06-06T09:51:23","guid":{"rendered":"https:\/\/www.aulatina.com\/?p=60766"},"modified":"2025-09-29T12:37:38","modified_gmt":"2025-09-29T10:37:38","slug":"what-are-the-key-words","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/","title":{"rendered":"What are keywords?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Donde_usar_las_palabras_claves\" >Where to use keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Uso_de_las_keywords_en_el_contenido_web\" >Use of keywords in web content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Uso_en_la_URL_de_la_web\" >Use in the URL of the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Palabras_claves_en_las_cabeceras_H1_H2_y_H3\" >Keywords in H1, H2 and H3 headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Uso_en_las_imagenes_de_nuestra_web\" >Use in the images on our website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/#Palabras_claves_mas_zona_o_localizacion\" >Keywords plus area or location<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959568839 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>What are keywords?<\/h2>\n<p>If you want to know what keywords are (or also called keywords or search strings), we are going to explain it in a simple way. They are those words that we use in search engines to find a web page, which contains the relevant information based on that search. We can use one keyword, or we can use a concatenation of keywords to search for a website.<\/p>\n<p>Therefore, taking keywords into account when you are making a website is relevant when it comes to positioning your website.<\/p>\n<p>Since we already know what keywords are, we will now explain in more detail how to use them on our website.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"separacion-h2\" class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">What are keywords?<\/h2>\n<h2 class=\"h2B\">What are keywords?<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-1\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959685647 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Donde_usar_las_palabras_claves\"><\/span>Where to use keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First of all, you must decide what is going to be the keyword for a section of your website. And here we will explain where to use search words (another way of calling keywords) in our website so that they are optimised as much as possible. And so you will understand the importance of knowing what keywords are.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-1\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959692026 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Uso_de_las_keywords_en_el_contenido_web\"><\/span>Use of keywords in web content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you write a content you must take into account the use of keywords in it, but it is very important not to overuse them. This can have the opposite effect on your website, i.e. it can lower your positioning. In addition, if the content requires a use, let's call it \"exorbitant\" of them, then it is necessary to use synonyms.<\/p>\n<p>Another thing to bear in mind is that the keyword must appear in the first paragraph. Therefore, you have to write coherent, meaningful content with a sufficient density of use (without going overboard) of the keywords.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-2\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959701531 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Uso_en_la_URL_de_la_web\"><\/span>Use in the URL of the website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you generate the URL of the website, a section or a sub-section of the menu, it is important to enter them. For example: mipaginaweb.com\/keyword or mipaginaweb.com\/services\/keyword.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-3\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959706391 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Palabras_claves_en_las_cabeceras_H1_H2_y_H3\"><\/span>Keywords in H1, H2 and H3 headings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all know that H1 is the main title of a content, therefore, that is where our keyword should go. Then, in both H2 and H3 content it is recommended to use synonyms, as this way we will not abuse the use of them. Keep in mind that search engines have the ability to recognise how your content is developed.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"sub-table-of-contents-1-4\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959744663 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Uso_en_las_imagenes_de_nuestra_web\"><\/span>Use in the images on our website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines also collect information from the images on your website. Therefore, it is advisable to use the keyword in the ALT attribute and title of the image, as well as in the name of the image file.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"850\" src=\"https:\/\/www.aulatina.com\/wp-content\/uploads\/2022\/06\/que-son-las-palabras-claves.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"what are keywords\" title=\"what are keywords\" srcset=\"https:\/\/www.aulatina.com\/wp-content\/uploads\/2022\/06\/que-son-las-palabras-claves.jpg 1280w, https:\/\/www.aulatina.com\/wp-content\/uploads\/2022\/06\/que-son-las-palabras-claves-300x199.jpg 300w, https:\/\/www.aulatina.com\/wp-content\/uploads\/2022\/06\/que-son-las-palabras-claves-1024x680.jpg 1024w, https:\/\/www.aulatina.com\/wp-content\/uploads\/2022\/06\/que-son-las-palabras-claves-768x510.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\"  data-dt-location=\"https:\/\/www.aulatina.com\/en\/que-son-las-palabras-claves\/que-son-las-palabras-claves-2\/\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">What are keywords?<\/h2>\n<h2 class=\"h2B\">What are keywords?<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-2\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959568839 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2>What are long tail keywords<\/h2>\n<p>These are keyowrds that have the characteristic of broadening your main keyword. For example, if your keyword is \"tennis shoes shop\", a long tail keyword will be \"paddle shoes shop\". The use of these search strings is also recommended as we can get extra traffic to our website. Since, many users use combinations of search strings.<\/p>\n<p>In other words, what we are also talking about here is positioning with concepts related to your keyword.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid separacion-h2 vc_custom_1668948324779\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"h2A\">What are keywords?<\/h2>\n<h2 class=\"h2B\">What are keywords?<\/h2>\n<div class=\"h2separador\"><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"table-of-contents-3\" class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1668959568839 justify\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Palabras_claves_mas_zona_o_localizacion\"><\/span>Keywords plus area or location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another way to get traffic to your website is to work a search string together with a location. For example, \"hardware store in Malaga\". If your business moves in a specific location, it is advisable to use this type of keywords for the positioning of your web content.<\/p>\n<p>This way, your website will appear in search results where users specify a location.<\/p>\n<p>So now you know what keywords are and how to use them. With this little guide, you are going to help your website to improve its optimisation based on the <a href=\"https:\/\/www.aulatina.com\/en\/positioning-web-malaga\/\">web positioning<\/a>.<\/p>\n<p>And finally. If your website is developed in wordpress, and once you know what keywords are, there are some plugins that will guide you in the creation of content on your website. For example: <a href=\"https:\/\/es.wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\">Yoast SEO<\/a> o <a href=\"https:\/\/es.wordpress.org\/plugins\/seo-by-rank-math\/\" target=\"_blank\" rel=\"noopener\">Rank Math SEO<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1657102698850\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1657102765550\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>We provide services throughout the national territory, and our headquarters are located in the centre of <a href=\"https:\/\/www.google.com\/maps\/place\/Aulatina,+Dise%C3%B1o+Web+M%C3%A1laga\/@36.7194334,-4.422429,15z\/data=!4m2!3m1!1s0x0:0x9a601ad8d190d429?sa=X&amp;ved=2ahUKEwjG5Mqw3qL2AhWNSvEDHWQvBdQQ_BJ6BAgbEAU\" target=\"_blank\" rel=\"noopener\">Malaga<\/a>You can contact us by <a href=\"https:\/\/api.whatsapp.com\/send?phone=34695551758&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 1<\/a> or to the <a href=\"https:\/\/api.whatsapp.com\/send?phone=34665552790&amp;text=Presupuesto\" target=\"_blank\" rel=\"noopener\">Whatsapp 2<\/a>or by calling us on one of these two mobiles (+34) 695 551 758 or (+34) 695 552 790 or from our contact form at <a href=\"\/en\/contact\/\">contact<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre qu\u00e9 son las palabras clave y su importancia en tu estrategia SEO. Entender su rol es fundamental para mejorar el posicionamiento de tu sitio web. \u00a1Aprende m\u00e1s aqu\u00ed!<\/p>","protected":false},"author":1,"featured_media":60778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/60766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=60766"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/60766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/60778"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=60766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=60766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=60766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}