{"id":61957,"date":"2024-03-05T14:42:50","date_gmt":"2024-03-05T13:42:50","guid":{"rendered":"https:\/\/www.aulatina.com\/?p=61957"},"modified":"2025-09-29T12:19:49","modified_gmt":"2025-09-29T10:19:49","slug":"what-are-hidden-gems-in-google-seo-2","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/","title":{"rendered":"What are hidden gems in SEO on Google?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#%C2%BFQue_son_los_hidden_gems_de_Google\" >What are Google's hidden gems?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Hidden_Gems_un_giro_en_el_ranking_de_busqueda\" >Hidden Gems: a twist on search rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Experiencias_y_autenticidad_al_frente\" >Experiences and authenticity at the forefront<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#No_todo_lo_que_brilla_es_una_actualizacion_principal\" >Not all that glitters is a major upgrade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Desentranando_el_misterio_%C2%BFComo_identifica_Google_la_autenticidad\" >Unravelling the mystery: How does Google identify authenticity?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#%C2%BFPor_que_este_cambio_es_importante_para_nosotros\" >Why is this change important to us?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Ejemplos_que_ilustran_el_camino_a_seguir\" >Examples illustrating the way forward<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Ejemplos_de_que_son_los_hidden_gems_y_que_no\" >Examples of what hidden gems are and what they are not<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Mi_Experiencia_Completa_de_como_realice_el_Camino_de_Santiago\" >My complete experience of how I completed the Camino de Santiago\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#Guia_completa_para_preparar_tu_Camino_de_Santiago\" >Complete guide to prepare your Camino de Santiago<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.aulatina.com\/en\/que-son-los-hidden-gems-en-el-seo-en-google\/#En_conclusion\" >In conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_hidden_gems_de_Google\"><\/span>What are Google's hidden gems?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The world of SEO on Google is about to transform, revealing a universe of opportunities for those who dare to explore beyond the conventional. In this digital age, discovering the <em>hidden gems<\/em>is a complicated task, here we answer the question of what are hidden gems? To find out what are hidden SEO gems and what are they? <strong>can make the difference between going unnoticed or shining in the vastness of the Internet.<\/strong><\/p>\n<p>But what exactly does this concept mean and how can we take advantage of it? Let's dive into this intriguing topic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hidden_Gems_un_giro_en_el_ranking_de_busqueda\"><\/span>Hidden Gems: a twist on search rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has decided to take a road less travelled by focusing on highlighting content that, while not always in the spotlight, shines with authenticity and personal value. This move moves away from the usual updates focused solely on the usefulness of content to embrace a more human and personalised view of information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experiencias_y_autenticidad_al_frente\"><\/span>Experiences and authenticity at the forefront<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine you are sharing a virtual coffee with someone who tells you about their unique experience on a specific topic. That is the essence of what Google seeks to highlight. These <em>hidden gems<\/em> emerge when individuals genuinely share their knowledge, thoughts and personal experiences on the web. From blog posts to forum conversations and <a href=\"https:\/\/www.aulatina.com\/en\/ai-services\/bot-for-social-networks\/\">social media<\/a>Google is aiming for this type of content to feature prominently in its search results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_todo_lo_que_brilla_es_una_actualizacion_principal\"><\/span>Not all that glitters is a major upgrade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is crucial to understand that this change does not fall within Google's typical core or useful content updates. Rather, it is part of a broader effort to promote authentic content that, while it may come from less traditional sources such as forums or social networks, shares meaningful personal insights and experiences. This approach does not explicitly label something as a 'gem', but suggests that certain content might be perceived as particularly valuable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Desentranando_el_misterio_%C2%BFComo_identifica_Google_la_autenticidad\"><\/span>Unravelling the mystery: How does Google identify authenticity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/www.aulatina.com\/en\/how-google-algorithm-works\/\">Google algorithm<\/a> remains largely an enigma. However, there are hints that the search giant values the quality and authenticity of content more than the identity of the author per se. This means that, even if the web is saturated with fictional characters and made-up names, content that resonates for its authenticity and offers unique perspectives has a greater chance of standing out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_este_cambio_es_importante_para_nosotros\"><\/span>Why is this change important to us?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This new approach to SEO by Google not only alters the dynamics of what content is valued, but also presents a unique opportunity for content creators, brands and marketers to <a href=\"https:\/\/www.aulatina.com\/en\/\">digital marketing<\/a>. By understanding and adapting to these changes, we can start to see our content ranking better in search, especially if it focuses on sharing authentic experiences and personal perspectives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ejemplos_que_ilustran_el_camino_a_seguir\"><\/span>Examples illustrating the way forward<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personally, I find that this approach opens doors to a more creative way of thinking about content. By avoiding repeating the same topics that saturate the Internet, I call them the <em>rehashes<\/em>For example, we can explore lesser-known areas or share our unique experiences. For example, instead of another article on \"How to improve your SEO\", we could share a story about <em>\"The time when a minor change in my <a href=\"https:\/\/www.aulatina.com\/en\/web-page-design\/\">website<\/a> doubled my organic traffic\".<\/em> and avoid creating a typical post for a digital marketing website such as Aulatina's. <em>\"10 ways to double your website traffic\".<\/em><\/p>\n<p>These stories, told or narrated from my personal experience, are not only more interesting, but now also have a prominent place in Google's criteria, as you can see on this website. <a href=\"https:\/\/www.google.com\/intl\/es\/search\/howsearchworks\/how-search-works\/ranking-results\/\" target=\"_blank\" rel=\"noopener\">how results are automatically generated<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid fondo1\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"Ejemplos_de_que_son_los_hidden_gems_y_que_no\"><\/span>Examples of what hidden gems are and what they are not<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Mi_Experiencia_Completa_de_como_realice_el_Camino_de_Santiago\"><\/span><strong>My complete experience of how I completed the Camino de Santiago\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Doing the Camino de Santiago was an adventure that marked a before and after in my life. From the moment I decided to undertake this journey, every step, every landscape and every person I met along the way became fundamental pieces of an unforgettable experience. In this post, I want to share with you my entire journey, from the initial preparation to the most emotional and challenging moments.<\/p>\n<p>I hope that my account will not only inspire you to consider your own pilgrimage, but also provide you with practical advice and personal insights that can only be gained from walking this ancient path full of history, spirituality and natural beauty.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1709657823656\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Guia_completa_para_preparar_tu_Camino_de_Santiago\"><\/span><strong>Complete guide to prepare your Camino de Santiago<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Preparing the Camino de Santiago is a unique and exciting experience that requires careful planning to fully enjoy this ancient pilgrimage. In this complete guide, we will offer you practical tips and recommendations for you to organise your trip in the most efficient way possible.<\/p>\n<p>From selecting the right route to essential equipment, accommodation tips and strategies for staying healthy on the trail, we'll cover all the important aspects to make your adventure unforgettable.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1709658042696\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_message_box vc_message_box-standard vc_message_box-rounded vc_color-info vc_custom_1709665863210\" ><div class=\"vc_message_box-icon\"><i class=\"fa fa-solid fa-circle-info\"><\/i><\/div><p>These two examples show two ways of creating content for a website of an agency that specialises in organising trips to do the <a href=\"https:\/\/www.viajeroscanallas.es\/\" target=\"_blank\" rel=\"noopener\">Camino de Santiago in group<\/a>. Each text is approached in a different way: one is personal and unique because it is a personal experience, we could say that it is a <strong>hidden gems<\/strong>The other is more generic and deals with a subject that has already been written about on other websites with similar themes. This does not mean that it is negative, but rather that the first is more authentic and personal and Google will value it more highly.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"En_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>hidden gems<\/em> represent a significant shift in how Google values and presents content on the web. This shift towards authenticity and personal experiences invites all content creators to think more innovatively and personally. After all, sharing what makes us unique may be the key to unlocking the true potential of our online presence.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the hidden gems of SEO on Google and stand out on the Internet. Dare to explore beyond the conventional and find new opportunities in this digital age - shine with SEO!<\/p>","protected":false},"author":1,"featured_media":61969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/61957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=61957"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/61957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/61969"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=61957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=61957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=61957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}