{"id":62126,"date":"2025-07-21T18:54:10","date_gmt":"2025-07-21T16:54:10","guid":{"rendered":"https:\/\/www.aulatina.com\/?p=62126"},"modified":"2025-09-29T12:19:18","modified_gmt":"2025-09-29T10:19:18","slug":"the-current-situation-of-seo-in-2025","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/","title":{"rendered":"The Current State of SEO in 2025"},"content":{"rendered":"
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The Current State of SEO in 2025: A Landscape of Radical Transformation<\/h2>\n

In 2025, SEO is undergoing a radical transformation driven by artificial intelligence. The emergence of response engines such as ChatGPT and Perplexity, along with the rise of zero-click and voice search, gives rise to new strategies such as AEO and GEO. Brands must create structured, direct and conversational content to maintain visibility and relevance in an AI-dominated environment.<\/p>\n

The devastating impact of AI on web traffic<\/h2>\n

The massive integration of artificial intelligence into search engines is completely redefining the SEO landscape. Between 60% and 65% of Google searches end up generating no clicks at all, a phenomenon known as zero-click searches<\/em>which on mobile devices goes up to 77%.<\/p>\n

This change has led to dramatic traffic losses. Sectors such as technology and science media have experienced drops of up to 60%. Overall, the loss of organic traffic ranges from 15% to 45%, depending on the type of content and sector.<\/p>\n

Cases such as Business Insider, with a loss of 55% since 2022, or HuffPost and The Washington Post, which have seen their search traffic halved, reflect this trend. Google is retaining more traffic, becoming an \"answer engine\".<\/p>\n

The new reality: ChatGPT, Perplexity and the AI ecosystem<\/h2>\n

AI-assisted search engines are growing exponentially. ChatGPT leads with 80.1% of generative AI traffic, followed by DeepSeek (6.5%) and Google tools (5.6%). Perplexity, with only 1.9% share, accounts for 20% of AI traffic in sectors such as healthcare and ecommerce.<\/p>\n

In March 2025, AI chatbots surpassed 230 million daily visits, with more than 90% coming from desktops, in contrast to traditional SEO, where mobile dominates.<\/p>\n

Evolution towards AEO: Answer Engine Optimization<\/em><\/h2>\n

Traditional SEO is evolving into AEO, a discipline focused on positioning content for direct citation by AI engines. Unlike SEO, which seeks high rankings, AEO focuses on concise and accurate answers.<\/p>\n

Emerging files: llms.txt as a new standard<\/h2>\n

The archive llms.txt<\/code> is emerging as a standard for communicating with language models such as ChatGPT or Bard. This Markdown file, located at the root of the website, allows structured data to be provided to AI systems.<\/p>\n

Benefits include increased visibility, reputation as a trusted source and competitive advantage. Although it is not yet clear whether it will replace the robots.txt<\/code>is already considered complementary.<\/p>\n

Long-tail keywords: the dominant strategy in 2025<\/h2>\n

The long-tail keywords<\/em> account for more than 70% of searches. These 3-5 word strings have lower competition, higher ROI and better conversion. In the context of conversational or voice search, they are essential.<\/p>\n

For example, users now ask: \"Where can I get the best pizza in New York\" instead of simply typing \"best pizza NYC\".<\/p>\n

Renewed importance of domain and link authority<\/h2>\n

Domain authority remains key. Backlinks, especially high-quality backlinks, are the main off-site factor. The \"Authority Sniper Link Building\" strategy is gaining ground: get a few links from highly relevant sites. Prices range from \u20ac150 to over \u20ac1,000 per link, depending on the authority.<\/p>\n

The indirect but crucial role of social networks<\/h2>\n

Although they are not a direct positioning factor, social networks influence SEO: they amplify content, generate traffic and strengthen brand authority. They also function as secondary search engines, especially among young people.<\/p>\n

Visual optimisation: the SEO of the future<\/h2>\n

Optimised images and videos are now essential. Google and Apple already integrate AI-enriched visual search. To take advantage of this, it is recommended to use lightweight files, descriptive file names, ALT text and structured data.<\/p>\n

The sector rent a car<\/em>: opportunities in specific markets<\/h2>\n

The turnover of the rent a car<\/em> in Spain reached \u20ac2.3 billion in 2024, with forecasts of \u20ac2.4 billion in 2025. Foreign tourism accounted for 44.3%, which reinforces the value of geographical SEO.<\/p>\n

SEO strategies by region:<\/h3>\n
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  • United Kingdom:<\/strong> more than 5.5 million SMEs and massive use of the Internet. Importance of local SEO and \"near me\" searches.<\/li>\n
  • United States and Hawaii:<\/strong> international driving licence required and need for 4\u00d74 vehicles in places like Mauna Kea.<\/li>\n
  • Argentina:<\/strong> Difficult roads and preference for 4\u00d74. High prices, especially for this type of vehicle.<\/li>\n
  • Georgia:<\/strong> emerging market with opportunities for companies like Localiza.<\/li>\n<\/ul>\n

    Critical SEO, GEO and AEO actions for 2025<\/h2>\n

    Adapted traditional SEO:<\/h3>\n
      \n
    • Use llms.txt<\/code> together with robots.txt<\/code><\/li>\n
    • Optimise long-tail keywords<\/em> and conversational searches<\/li>\n
    • Working for featured snippets and voice search<\/li>\n
    • Maintain strategies for link building<\/em> high quality<\/li>\n<\/ul>\n

      GEO (Generative Engine Optimisation<\/em>):<\/h3>\n
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      • Create clear and structured content for AI such as ChatGPT or Perplexity.<\/li>\n
      • Using enriched structured data<\/li>\n
      • Answering specific questions with precision<\/li>\n<\/ul>\n

        AEO (Answer Engine Optimization<\/em>):<\/h3>\n
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        • Produce content that works as a direct response<\/li>\n
        • Optimise for search zero-click<\/em><\/li>\n
        • Develop FAQs and use schema markup<\/code><\/li>\n<\/ul>\n

          Conclusion: adapt or fade away<\/h2>\n

          SEO in 2025 is a revolution. Businesses must adapt to search zero-click<\/em>The new technologies, optimisation for AI and new ways of consuming content. In sectors such as rent a car<\/em>The approach should be hybrid: SEO, AEO and GEO, with adaptation by market.<\/p>\n

          The future will be multi-channel, multi-cultural and focused on providing clear answers. Brands that lead this transformation will not only survive, they will thrive.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

          Discover the SEO revolution in 2025 with the influence of artificial intelligence. Strategies like AEO and GEO lead the way in an AI-dominated environment - ensure your relevance!<\/p>","protected":false},"author":1,"featured_media":62128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/62126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=62126"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/62126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/62128"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=62126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=62126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=62126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}