{"id":62126,"date":"2025-07-21T18:54:10","date_gmt":"2025-07-21T16:54:10","guid":{"rendered":"https:\/\/www.aulatina.com\/?p=62126"},"modified":"2025-09-29T12:19:18","modified_gmt":"2025-09-29T10:19:18","slug":"the-current-situation-of-seo-in-2025","status":"publish","type":"post","link":"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/","title":{"rendered":"The Current State of SEO in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #303030;color:#303030\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #303030;color:#303030\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#La_Situacion_Actual_del_SEO_en_2025_Un_Panorama_de_Transformacion_Radical\" >The Current State of SEO in 2025: A Landscape of Radical Transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#El_impacto_devastador_de_la_IA_en_el_trafico_web\" >The devastating impact of AI on web traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#La_nueva_realidad_ChatGPT_Perplexity_y_el_ecosistema_de_IA\" >The new reality: ChatGPT, Perplexity and the AI ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Evolucion_hacia_el_AEO_Answer_Engine_Optimization\" >Evolution towards AEO: Answer Engine Optimisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Archivos_emergentes_llmstxt_como_nuevo_estandar\" >Emerging files: llms.txt as a new standard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Long-tail_keywords_la_estrategia_dominante_en_2025\" >Long-tail keywords: the dominant strategy in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Importancia_renovada_de_la_autoridad_de_dominio_y_enlaces\" >Renewed importance of domain and link authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#El_papel_indirecto_pero_crucial_de_las_redes_sociales\" >The indirect but crucial role of social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Optimizacion_visual_el_SEO_del_futuro\" >Visual optimisation: the SEO of the future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#El_sector_rent_a_car_oportunidades_en_mercados_especificos\" >The car rental sector: opportunities in specific markets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Estrategias_SEO_por_region\" >SEO strategies by region:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Acciones_SEO_GEO_y_AEO_criticas_para_2025\" >Critical SEO, GEO and AEO actions for 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#SEO_tradicional_adaptado\" >Adapted traditional SEO:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#GEO_Generative_Engine_Optimization\" >GEO (Generative Engine Optimisation):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#AEO_Answer_Engine_Optimization\" >AEO (Answer Engine Optimization):<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.aulatina.com\/en\/la-situacion-actual-del-seo-en-2025\/#Conclusion_adaptarse_o_desaparecer\" >Conclusion: adapt or fade away<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"La_Situacion_Actual_del_SEO_en_2025_Un_Panorama_de_Transformacion_Radical\"><\/span>The Current State of SEO in 2025: A Landscape of Radical Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 2025, SEO is undergoing a radical transformation driven by artificial intelligence. The emergence of response engines such as ChatGPT and Perplexity, along with the rise of zero-click and voice search, gives rise to new strategies such as AEO and GEO. Brands must create structured, direct and conversational content to maintain visibility and relevance in an AI-dominated environment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_impacto_devastador_de_la_IA_en_el_trafico_web\"><\/span>The devastating impact of AI on web traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The massive integration of artificial intelligence into search engines is completely redefining the SEO landscape. Between 60% and 65% of Google searches end up generating no clicks at all, a phenomenon known as <em>zero-click searches<\/em>which on mobile devices goes up to 77%.<\/p>\n<p>This change has led to dramatic traffic losses. Sectors such as technology and science media have experienced drops of up to 60%. Overall, the loss of organic traffic ranges from 15% to 45%, depending on the type of content and sector.<\/p>\n<p>Cases such as Business Insider, with a loss of 55% since 2022, or HuffPost and The Washington Post, which have seen their search traffic halved, reflect this trend. Google is retaining more traffic, becoming an \"answer engine\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_nueva_realidad_ChatGPT_Perplexity_y_el_ecosistema_de_IA\"><\/span>The new reality: ChatGPT, Perplexity and the AI ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI-assisted search engines are growing exponentially. ChatGPT leads with 80.1% of generative AI traffic, followed by DeepSeek (6.5%) and Google tools (5.6%). Perplexity, with only 1.9% share, accounts for 20% of AI traffic in sectors such as healthcare and ecommerce.<\/p>\n<p>In March 2025, AI chatbots surpassed 230 million daily visits, with more than 90% coming from desktops, in contrast to traditional SEO, where mobile dominates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evolucion_hacia_el_AEO_Answer_Engine_Optimization\"><\/span>Evolution towards AEO: <em>Answer Engine Optimization<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional SEO is evolving into AEO, a discipline focused on positioning content for direct citation by AI engines. Unlike SEO, which seeks high rankings, AEO focuses on concise and accurate answers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Archivos_emergentes_llmstxt_como_nuevo_estandar\"><\/span>Emerging files: llms.txt as a new standard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The archive <code>llms.txt<\/code> is emerging as a standard for communicating with language models such as ChatGPT or Bard. This Markdown file, located at the root of the website, allows structured data to be provided to AI systems.<\/p>\n<p>Benefits include increased visibility, reputation as a trusted source and competitive advantage. Although it is not yet clear whether it will replace the <code>robots.txt<\/code>is already considered complementary.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long-tail_keywords_la_estrategia_dominante_en_2025\"><\/span>Long-tail keywords: the dominant strategy in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <em>long-tail keywords<\/em> account for more than 70% of searches. These 3-5 word strings have lower competition, higher ROI and better conversion. In the context of conversational or voice search, they are essential.<\/p>\n<p>For example, users now ask: \"Where can I get the best pizza in New York\" instead of simply typing \"best pizza NYC\".<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Importancia_renovada_de_la_autoridad_de_dominio_y_enlaces\"><\/span>Renewed importance of domain and link authority<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Domain authority remains key. Backlinks, especially high-quality backlinks, are the main off-site factor. The \"Authority Sniper Link Building\" strategy is gaining ground: get a few links from highly relevant sites. Prices range from \u20ac150 to over \u20ac1,000 per link, depending on the authority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_papel_indirecto_pero_crucial_de_las_redes_sociales\"><\/span>The indirect but crucial role of social networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although they are not a direct positioning factor, social networks influence SEO: they amplify content, generate traffic and strengthen brand authority. They also function as secondary search engines, especially among young people.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizacion_visual_el_SEO_del_futuro\"><\/span>Visual optimisation: the SEO of the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimised images and videos are now essential. Google and Apple already integrate AI-enriched visual search. To take advantage of this, it is recommended to use lightweight files, descriptive file names, ALT text and structured data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"El_sector_rent_a_car_oportunidades_en_mercados_especificos\"><\/span>The sector <em>rent a car<\/em>: opportunities in specific markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The turnover of the <em>rent a car<\/em> in Spain reached \u20ac2.3 billion in 2024, with forecasts of \u20ac2.4 billion in 2025. Foreign tourism accounted for 44.3%, which reinforces the value of geographical SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Estrategias_SEO_por_region\"><\/span>SEO strategies by region:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>United Kingdom:<\/strong> more than 5.5 million SMEs and massive use of the Internet. Importance of local SEO and \"near me\" searches.<\/li>\n<li><strong>United States and Hawaii:<\/strong> international driving licence required and need for 4\u00d74 vehicles in places like Mauna Kea.<\/li>\n<li><strong>Argentina:<\/strong> Difficult roads and preference for 4\u00d74. High prices, especially for this type of vehicle.<\/li>\n<li><strong>Georgia:<\/strong> emerging market with opportunities for companies like Localiza.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Acciones_SEO_GEO_y_AEO_criticas_para_2025\"><\/span>Critical SEO, GEO and AEO actions for 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO_tradicional_adaptado\"><\/span>Adapted traditional SEO:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Use <code>llms.txt<\/code> together with <code>robots.txt<\/code><\/li>\n<li>Optimise <em>long-tail keywords<\/em> and conversational searches<\/li>\n<li>Working for featured snippets and voice search<\/li>\n<li>Maintain strategies for <em>link building<\/em> high quality<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"GEO_Generative_Engine_Optimization\"><\/span>GEO (<em>Generative Engine Optimisation<\/em>):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Create clear and structured content for AI such as ChatGPT or Perplexity.<\/li>\n<li>Using enriched structured data<\/li>\n<li>Answering specific questions with precision<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"AEO_Answer_Engine_Optimization\"><\/span>AEO (<em>Answer Engine Optimization<\/em>):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Produce content that works as a direct response<\/li>\n<li>Optimise for search <em>zero-click<\/em><\/li>\n<li>Develop FAQs and use <code>schema markup<\/code><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_adaptarse_o_desaparecer\"><\/span>Conclusion: adapt or fade away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO in 2025 is a revolution. Businesses must adapt to search <em>zero-click<\/em>The new technologies, optimisation for AI and new ways of consuming content. In sectors such as <em>rent a car<\/em>The approach should be hybrid: SEO, AEO and GEO, with adaptation by market.<\/p>\n<p>The future will be multi-channel, multi-cultural and focused on providing clear answers. Brands that lead this transformation will not only survive, they will thrive.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the SEO revolution in 2025 with the influence of artificial intelligence. Strategies like AEO and GEO lead the way in an AI-dominated environment - ensure your relevance!<\/p>","protected":false},"author":1,"featured_media":62128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-1","description-off"],"_links":{"self":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/62126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/comments?post=62126"}],"version-history":[{"count":0,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/posts\/62126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media\/62128"}],"wp:attachment":[{"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/media?parent=62126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/categories?post=62126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aulatina.com\/en\/wp-json\/wp\/v2\/tags?post=62126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}