Influencer marketing or influential marketing is still one of the last operations of marketing used by companies to promote their products. But first there's a question to consider before thinking about participating in influencer marketing, and we know what is an influencer.
What is an influencer?
An influencer is a person who has the power to affect other people purchasing decisions. This is due to its authority, knowledge, position or relationship with your audience. It is a person who has a following in a particular niche, and which are actively involved.
It is important to note that these people are not simply marketing tools, but people active in social relations. Brands can collaborate with these people to achieve their goals of marketing and promotion.
What are the influencers in social media?
In the last decade, We have seen how social networks grow quickly. According to some statistics, more of 3000 million people actively use social networks, I mean, practically the 40% of the world's population. Inevitably, These people admire the influential people on social networks to guide them in making decisions.
The influencers in the social networks are people who have been forged a reputation for his knowledge and experience on a subject in particular. Make periodic publications on this theme in their social media channels. And generate a large number of followers who pay close attention to their points of view.
Brands love the influential people on social networks because they can create trends and encourage his followers to buy products that promote.
Types of influencers
The majority of the influencers tend to be famous people, industry experts, bloggers or micro influencers.
Most of the influencer marketing usually occurs in social networks, normally with micro influencers & blogs. Experts in the industry, as also the journalists, influencers can be considered and occupy an important position for brands.
Then we have the celebrities or famous people. These were the original influencers. They still have a role to play, Although its importance as influencer is decreasing.
Bloggers and the influential people on social networks are more active with his followers and authentic relationships. Brands now recognize this and encourage him to follow.
Micro influencers are ordinary people who have been released by their knowledge on any subject in particular. And they have usually won a considerable follow-up among devotees of that niche social networks. It is not only the amount of followers which indicates a level of influence. But the relationship and the interaction that has a micro influencer with his followers.