The evolution of the banner as a dynamic advertising support
HTML5 (HyperText Markup Language) It is a language used to structure and present content on the Web Hypertext Markup. It develops through tags. So it can be defined as a language of tags and not a programming language such as such.
Through HTML5, among other things, You can create transparent banners that will conform to any screen or device. Since it is very important a correct display of banner ads. Mostly to make an advertising campaign will be a success.
With the adoption of HTML5 is also allowed companies improve the work with modern browsers like Chrome, Explorer or Firefox. Now going faster that a few years ago.
HTML5 also allows companies to create and manage applications with greater delicacy and multiplicity at different platforms and devices in the same amount of time.
Since HTML5 came to advertising banners design scene, There has been a big leap.
The design of banners in Flash used to be the format of choice for banners. In comparison with the static images or animated GIFS, banners Flash design stood out very over. It allowed the ads to move and were interactive. It was a formidable tool and became a powerful creative medium.
But nevertheless, and thanks to HTML5, Now we have the banner html5, that it has challenged the banners made in flash. Then we will see because it is better to use a format banner HTML5.
WHY IS HTML5 BANNER DESIGN BEST?
HTML5 allows you to manage the banners on any device. Now you don't need to create multiple versions of the same a banner ad. An advertisement banner HTML5 reduces this number and the possibilities of obtaining errors. Which will significantly improve the design of banners.
There are many benefits to create a HTML5 banner:
- HTML-based ads are easy to access and read on any device;
- A design of banner HTML5 can use dynamic server-side scripts and access databases if necessary.
- A banner HTML5 can be adjusted to any size of screen.
THE IMPORTANCE OF RESPONSIVE ADVERTISING DESIGN
How we know, the market is evolving toward mobile, and we have to think about the use of banners with good response ads if we want to make sure we reach our audience.
The responsive design allows you to resize the banner to adapt to any type of device. The banner HTML5 is the new way of creating banners. It will make them fit and look perfect all over.
This means that advertisers need to understand that they need to create banner campaigns not only for a type of screens, but for different types, how mobile, laptops and tablets. And of course, with the HTML5 banner this type of design is covered.
At Aulatina Consulting, we cover the needs to create your banner HTML5. Contact us for more information.
GIF SET (15 Tamaños)
- 240 x 400 Vertical rectangle
- 320 x 50 Mobile leaderboard
- 468 x 60 Banner
- 728 x 90 Leaderboard
- 250 x 250 Square
- 200 x 200 Small square
- 336 x 280 Large rectangle
- 300 x 250 Inline rectangle
- 120 x 600 Skyscraper
- 160 x 600 Wide skyscraper
- 300 x 600 Half-page
- 970 x 90 Large leaderboard
- 320 x 100 Large mobile banner
- 970 x 250 Billboard
- 300 x 1050 Portrait
The most effective sizes are the large rectangle of 336×280, the medium rectangle of 300×250, the classification table of 728×90, the half-page of 300×600, and on the mobile the mobile banner big of 320×100. and in HTML5 animated much more effective will be.
HTML5 SET (18 Tamaños)
- 930 x 180 Top banner
- 320 X 50 Mobile leaderboard
- 468 X 60 Banner
- 728 X 90 Leaderboard
- 250 X 250 Square
- 200 X 200 Small square
- 336 X 280 Large rectangle
- 300 X 250 Inline rectangle
- 120 X 600 Skyscraper
- 160 X 600 Wide skyscraper
- 300 X 600 Half-page
- 970 X 90 Large leaderboard
- 320 X 100 Large mobile banner
- 970 X 250 Billboard
- 300 X 1050 Portrait
- 580 x 400 Netboard
- 980 x 120 Panorama
- 250 x 360 Triple widescreen