Facebook pixel is one of the most current and useful tools that Facebook has created for specialists in marketing.
If you use Facebook ads or arises to use them in the future, It is a key tool that should start using immediately. And so take advantage of your budget on ads: Facebook pixel.
A pixel of Facebook is actually a code that is placed on your web page. It helps you to track conversions from Facebook ads. It serves to optimize the ads that are based on data collected, and create specific audiences for future listings. In addition it serves to perform actions on potential customers. That is to say, to people who have already made some sort of action on its website.
Facebook pixel allows you to monitor the success of your Facebook ads. That will give you more accurate conversion rates. And you can create customized audiences based on the traffic of your website.
Why you need Facebook Pixel?
Facebook tracking pixel has two main capabilities: track users who performed actions due to your Facebook ad and track the activity on your website for reorientation and marketing purposes.
Facebook ads conversion tracking
Only by this already worth installing Facebook pixel. Because rather than measuring just clicks on your website, You can see how many users complete a desired action. These actions could be for example: Register for a newsletter or make a purchase. You pay for the actual conversion, and so, you can see the real effectiveness of your ads. I.e. it allows you to control how people interact with your web site after seeing your Facebook ad.
You can even track customers through their devices. For example, to find out if people tend to view their ads on mobile devices, but change to a desktop computer before making a purchase, or perhaps the other way around. This information can help you refine your advertising strategy and calculate your return on investment.
It also allows you to reorganize your ads more effectively if you don't get the results you want. If you get many clicks but not many conversions, know that the ad is excellent, but something about the offer or the destination page is not attractive enough for your customers.
About the reorientation with the pixel of Facebook
The ability to orient users, on the basis of specific actions on your website (as visiting certain pages or complete your purchase), It can help you to send messages to 'hot' hearings that are already familiar with your brand. It allows you to display ads aimed at people who already visited their website.
This makes your ad much more relevant and that you can get more results. For example, You can show people an announcement of the exact product left in a shopping cart or added it to a list of wishes on your web site.
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In addition to improving your ads based on the monitoring of their effectiveness, You can use Facebook pixel data to make sure that your ads are seen by the people who most likely will take the action you want.
How to use a pixel of Facebook
Facebook pixel can be used to collect data on two different types of events: a set of standard events that Facebook has predefined or custom conversions that you can configure. A “event” It is nothing more than a specific action that a visitor takes place on your web page.
Standard events Facebook pixel would be:
- View content: a user accesses your web page.
- Search: a user uses the search engine to find something on your website.
- Add to cart: a user adds a product in your shopping cart.
- Add to wishlist: a user adds a product from a list of wishes for your website.
- Start payment: a user starts the process of payment to buy something on your page.
- Add payment information: a user fill in your payment in the purchase process information on its website.
- Making the purchase: a user complete a purchase on your website.
- Full registration: a user completes a form on your web page.
You can use custom instead of standard events conversion events. This serves to collect more details that can provide standard pixels of Facebook events.
Custom conversions using URL rules based on specific URLs or URL keywords. For example, you could use the tracking pixel from Facebook to register views of a specific category of products on their website, instead of views of the content using the standard event “view content”. If you have a web of pet food, just serve to separate the owners of dogs of the cat owners based on which sections of its pet products looked on their website.
It is important to note that before being able to use custom conversions of pixel on Facebook, you will need to help Facebook to understand the details of the event of conversion that you want to track.
Another option that has is that you can create custom events of pixel in Facebook by adding more details to events using parameters.
If you want more information about operation and creation of facebook pixel, You can enter in: