The Facebook pixel is one of the most current and useful tools that Facebook has created for marketers, we will try to answer the question What is the Facebook pixel?
If you use Facebook ads or plan to use them in the future, you have one key tool you should start using right away. And get the most out of your ad budget: the Facebook Pixel.
A Facebook pixel is actually a code that you place on your website. It helps you track conversions from Facebook ads. It serves to optimise ads that are based on collected data, and create targeted audiences for future ads. It also helps you to take action on potential customers. That is, people who have already taken some kind of action on your website.
The Facebook Pixel allows you to monitor the success of your Facebook ads. Which will give you more accurate conversion rates. And you'll be able to create custom audiences based on your website traffic.
What is the Facebook pixel?
What is the Facebook pixel?
Why do you need the Facebook Pixel?
The Facebook tracking pixel has two main capabilities: tracking users who took actions because of your Facebook ad and tracking activity on your website for retargeting and marketing purposes.
Facebook Ad Conversion Tracking
This alone is worth installing the Facebook Pixel. Instead of simply measuring clicks on your website, you can see how many users complete a desired action. These actions could be, for example, signing up for a newsletter or making a purchase. You pay for that actual conversion, so you can see the real effectiveness of your ads. In other words, it allows you to monitor how people interact with your website after seeing your Facebook ad.
You can even track customers across their devices. For example, to find out if people tend to see your ads on mobile devices, but switch to a desktop computer before making a purchase, or perhaps the other way around. This information can help you refine your advertising strategy and calculate your return on investment.
It also allows you to reorganise your ads more effectively if you're not getting the results you want. If you get a lot of clicks but not many conversions, you know the ad is great, but something about the offer or landing page isn't appealing enough to your customers.
On retargeting with the Facebook Pixel
The ability to target users, based on specific actions on your website (such as visiting certain pages or not completing their purchase), can help you send targeted messages to "hot" audiences who are already familiar with your brand. It allows you to show targeted ads to people who have already visited your website.
This makes your ad much more relevant and can get you more results. For example, you can show people an ad for the exact product they abandoned in a shopping cart or added to a wish list on your website.
Making effective advertisements
Create and Install
In addition to improving your ads based on tracking their effectiveness, you can use Facebook pixel data to make sure your ads are seen by the people most likely to take the action you want.
How to use a Facebook pixel
The Facebook pixel can be used to collect data on two different types of events: a set of standard events that Facebook has predefined or custom conversions that you can configure yourself. An "event" is nothing more than a specific action that a visitor takes on your website.
The standard Facebook pixel events would be:
- View content: a user accesses a page on your website.
- Search: a user uses the search engine to search for something on your website.
- Add to cart: a user adds a product to their shopping cart.
- Add to wish list: a user adds a product from a wish list on your website.
- Initiate payment: a user starts the payment process to buy something on your site.
- Adding payment information: a user fills in their payment information in the checkout process on your website.
- Checkout: a user completes a purchase on your website.
- Full registration: a user completes a registration form on your website.
You can use custom conversion events instead of standard events. This serves to collect more detail than Facebook's standard pixel events can provide.
Custom conversions use URL rules based on specific URLs or URL keywords. For example, you could use Facebook pixel tracking to track views of a specific product category on your website, instead of tracking views of all content using the standard "view content" event. If you have a pet food website, it would still be useful to separate dog owners from cat owners based on which sections of your pet products they viewed on your website.
It is important to note that before you can use Facebook's custom pixel conversions, you will need to help Facebook understand the details of the conversion event you want to track.
Another option you have is that you can create custom Facebook pixel events by adding more details to events via parameters.
For more information on how the facebook pixel works and how to create it, please go to: